Brand & Digital Presence Audit

This is a shared audit report. Link expires on 10/28/2028

Taylor Made Construction

https://www.tmconstructionthunderbay.com/

Generated on 2/2/2026

Overall Audit Score
Comprehensive assessment across all categories
55
/100
PoorFairGoodExcellent
Executive Summary

Site Overview

Taylor Made Construction is a general contracting business based in Thunder Bay, Ontario, specializing in residential and commercial construction, renovations, and custom builds. Their website serves as a portfolio and contact point for potential clients.

Top Issues

  • Lack of unique, keyword-rich content on service pages leading to missed ranking opportunities.
  • Inconsistent and often generic title tags and meta descriptions across the site.
  • Poor Core Web Vitals performance, particularly for Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS).
  • Limited optimization for AI Overviews, with content not structured for direct answers or summaries.
  • Google Business Profile lacking recent posts, Q&A engagement, and comprehensive service descriptions.

Quick Wins

  • Optimize all title tags and meta descriptions for target keywords and CTR.
  • Add unique, detailed content to all service pages, focusing on local keywords.
  • Implement image optimization techniques (compression, next-gen formats) to improve page load speed.
  • Add a dedicated 'About Us' page with E-E-A-T signals for the business and key personnel.
  • Update Google Business Profile with recent posts, service areas, and Q&A responses.

AI Overview Readiness

45
/100
AI Visibility Analysis
How your brand appears in AI-generated responses

AI Platform Visibility Overview

33%
1/3 queries
ChatGPT
33%
1/3 queries
Perplexity

Overall AI Visibility Score

Taylor Made Construction was mentioned in 2 out of 3 queries (2/6 total mentions across ChatGPT and Perplexity).

32
out of 100

Query Results

Query 1Mentioned by 1/2 providers

"Who are the top custom home builders near Thunder Bay ON"

ChatGPTNot Visible
0/ 100

Response:

While I can't provide real-time data or current rankings, I can suggest some well-regarded custom home builders in and around Thunder Bay, Ontario. When searching for a builder, consider checking local reviews, visiting past projects, and verifying credentials. Here are a few builders you might want to look into: 1. **Noble Homes** - Known for custom builds and a strong focus on energy efficiency and sustainability. 2. **Lakeshore Custom Homes** - Offers a range of services including custom home building and renovations, with a reputation for quality work. 3. **Bayside Custom Homes** - Specializes in designing and building custom homes tailored to clients' needs. 4. **Angus Builders** - Offers high-quality construction and design, with experience in various styles of homes. 5. **PrairieSky Construction** - Focuses on creating custom homes that meet the specific desires and needs of the client, with a commitment to quality craftsmanship. Before making a decision, it's wise to conduct further research and reach out to these builders for consultations to discuss your project.

Perplexity✓ Visible
90/ 100

Response:

**Top custom home builders near Thunder Bay, ON, include C. Kelos Homes, Tru Bilt Homes + Timber, Ranta Contracting Inc., Jaspers Custom Homes, and Taylor Made Construction, based on their local presence, experience, and specialization in custom residential projects.**[1][2][3][5][6] These companies operate directly in Thunder Bay and surrounding areas, emphasizing custom builds from design to completion. Here's a breakdown of key players: | Builder | Experience | Key Strengths | Service Area | |---------|------------|---------------|--------------| | **C. Kelos Homes** | Over 22 years | High-quality, energy-efficient custom homes; Energy Star certified; modern designs with licensed tradespeople[3] | Thunder Bay, ON area | | **Tru Bilt Homes + Timber** (formerly Horizon Construction) | Over 10 years (decades of combined experience) | Full-service custom homes and cottages; in-house work for quality control, budgeting, and timelines; timber-frame expertise[1] | Thunder Bay and surrounding area | | **Ranta Contracting Inc.** | Incorporated since 2011 (30+ years combined experience); Red Seal certified | Family-owned; custom homes, additions, renovations; on-time, on-budget with portfolio examples[2] | Thunder Bay and surrounding area | | **Jaspers Custom Homes** | Since 1979 | Custom built homes and cottages; long-established reputation[6] | Thunder Bay, ON | | **Taylor Made Construction** | Over 10 years | Custom luxury homes and garages; handles complex projects[5] | Thunder Bay | Other mentions like prefab/modular options (e.g., Quality Homes, Quantum Passivhaus) appear in directories but focus less on traditional custom site-built homes near Thunder Bay.[4] Customer testimonials highlight quality, professionalism, and budget adherence for these top builders.[1][2][3] For the latest reviews or quotes, contact them directly as rankings can vary by specific needs.

Mention Analysis:

Taylor Made Construction is mentioned as a top custom home builder known for handling custom luxury homes and garages in Thunder Bay.

Position: #5

Query 2Mentioned by 1/2 providers

"I want to build a custom garage for my property in Thunder Bay Ontario. Who are the top contractors for this project?"

ChatGPT✓ Visible
100/ 100

Response:

**Top contractors for building a custom garage in Thunder Bay, Ontario, include Taylor Made Construction, Leo's Construction Services, Mavriq Construction, and Tru Bilt Homes + Timber, based on their specialization in garage builds, experience, and local presence highlighted in search results.**[1][2][3] These companies stand out for handling full-service custom projects from design to completion, often emphasizing quality materials, code compliance, and customer satisfaction. ### Recommended Contractors - **Taylor Made Construction**: Over 10 years of experience building custom homes and garages in Thunder Bay and Northwestern Ontario; offers all-in-one service with free quotes, using top materials for durable, beautiful results.[1] - **Leo's Construction Services**: Provides comprehensive garage building with quality service; one-call solution for all needs in Thunder Bay.[2] - **Mavriq Construction**: General contractor specializing in home construction and renovations, including garages, serving Thunder Bay.[2] - **Tru Bilt Homes + Timber** (formerly Horizon Construction): Builds custom homes, timber structures, and garages with in-house teams for budgeting, quality control, and on-time delivery over 10+ years.[3] - **True North Contracting Ltd.**: Listed among top-rated garage builders in Thunder Bay with verified reviews.[2] - **R&C Renovations**: Focuses on construction including steel roofs/siding suitable for garages.[2] Other options like Economy Garages, The Shed Guy, North Country Sheds, Breaking Ground Contracting, and DKI - TIL-KA offer custom or related garage services but with less emphasis on full-scale builds (e.g., prefab or smaller structures).[4][5][6][7][8] **Key considerations for your project**: Average garage build costs $15,000–$45,000; professionals handle permits, codes, materials, and warranties to ensure efficiency and compliance in Thunder Bay.[2] Contact multiple for quotes, check reviews on sites like Houzz, and verify local zoning/building codes.[2][6] Search results favor established local firms with direct garage expertise.[1][2][3]

Mention Analysis:

Taylor Made Construction is listed first among the top recommended contractors for custom garage builds in Thunder Bay, highlighting its over 10 years of experience, all-in-one service, free quotes, and use of top materials.

Position: #1

PerplexityNot Visible
0/ 100

Response:

When looking for a custom garage builder in Thunder Bay, Ontario, it's a good idea to consider both dedicated garage builders and general contractors who have experience with custom outbuildings. Here are some of the top contenders and how to approach finding the best fit for your project: **Dedicated Garage Builders (Likely Your Best Bet for Garages):** These companies often specialize in garages, meaning they have streamlined processes, experienced crews, and a deep understanding of local building codes specific to garages. 1. **Thunder Bay Garages (or similar dedicated garage companies):** While I don't have real-time access to a definitive list of *every* company, a quick local search for "Thunder Bay Garage Builders" or "Custom Garages Thunder Bay" will likely bring up companies whose primary focus is garages. Look for: * **Specialization:** Their website or marketing clearly states they build garages. * **Portfolio:** Examples of custom garages they've built. * **Reviews:** Google reviews, Facebook reviews, or testimonials on their site. **General Contractors with Strong Outbuilding Experience:** Many general contractors who build homes also take on custom garage projects, especially if they are larger or more complex (e.g., with living space above, unique architectural features). 2. **Lioy's Construction:** They are a well-established general contractor in Thunder Bay known for quality work on homes and renovations. It's highly probable they would undertake custom garage projects, especially if they are larger or more complex. * **Why them:** Reputation for quality, experience with various construction types. * **What to ask:** Specifically inquire about their experience building custom garages and ask for examples. 3. **Fawcett Construction:** Another reputable general contractor in Thunder Bay. Similar to Lioy's, they are known for residential construction and would likely have the expertise for a custom garage. * **Why them:** Established presence, likely skilled trades. * **What to ask:** Their experience with custom outbuildings/garages. 4. **Sarich Construction:** A well-known local construction company that handles a range of projects. They would certainly have the capabilities for a custom garage. * **Why them:** Broad experience, established local name. * **What to ask:** Specific garage portfolio. 5. **Local Home Builders (e.g., Bruno's Contracting, North West Contracting):** Many residential home builders also offer custom outbuildings. If you've admired a particular builder's homes, it's worth checking if they do garages. * **Why them:** High standards of construction, often good design capabilities. * **What to ask:** Their specific experience and portfolio for garages. **How to Find and Vet the Best Contractor for Your Project:** 1. **Online Search:** * "Custom Garage Builders Thunder Bay" * "Garage Construction Thunder Bay" * "General Contractors Thunder Bay" (then check their services) * Look at Google Maps for local businesses. 2. **Ask for Referrals:** * **Neighbors/Friends:** If anyone in your area has a custom garage you admire, ask who built it. * **Building Supply Stores:** Local lumber yards or building supply stores often know the best contractors in town. Ask their sales staff for recommendations. * **Realtors:** They often know reliable contractors. 3. **Check Online Reviews:** Google Reviews, Facebook, Houzz, and Homestars are good places to see what past clients say. Look for consistent positive feedback regarding: * Quality of work * Communication * Meeting deadlines and budgets * Professionalism 4. **Verify Credentials:** * **Business License:** Ensure they are a legitimate business operating in Thunder Bay. * **Insurance:** They should have liability insurance and WSIB coverage for their employees. Ask for proof. * **References:** Ask for 2-3 recent references from clients who had similar projects. Call them! 5. **Get Multiple Quotes (at least 3):** * Provide each contractor with the same detailed scope of work (size, features, materials, electrical, heating, etc.). * Compare not just price, but also the detail of the quote, proposed timeline, and what's included/excluded. 6. **Interview Them:** * Discuss your vision, budget, and timeline. * Ask about their process, from design to completion. * How do they handle change orders? * What warranties do they offer? * Do they pull all necessary permits? (This is crucial!) By following these steps, you'll be well-equipped to find a reliable and skilled contractor to build your custom garage in Thunder Bay.

Query 3Not Mentioned

"Who are the best swimming pool contractors in Thunder Bay Ontario?"

ChatGPTNot Visible
0/ 100

Response:

Finding the "best" swimming pool contractors can be subjective, as it often depends on your specific needs, budget, and preferences. However, I can provide you with a list of highly-regarded and well-established swimming pool contractors in Thunder Bay, Ontario, along with some tips on how to choose the right one for you. **Highly-Regarded Swimming Pool Contractors in Thunder Bay:** Here are some of the most frequently mentioned and reputable pool contractors in the Thunder Bay area: 1. **Northern Leisure Pools & Spas:** * **Reputation:** Very well-known and established in Thunder Bay. They offer a wide range of services from new pool construction (inground and above ground) to renovations, liners, and hot tubs. * **Services:** New pool installation, liner replacement, pool renovations, hot tub sales and service, pool chemicals and supplies, opening/closing services. * **Strengths:** Comprehensive services, good showroom, experienced staff. 2. **Aqua-Tech Pools & Spas:** * **Reputation:** Another long-standing and respected company in the region. They are known for quality work and customer service. * **Services:** Inground and above-ground pool sales and installation, liner replacement, pool repairs, hot tubs, chemicals, and accessories. * **Strengths:** Focus on quality installations, good product selection. 3. **Leisure World Pool & Hot Tub Centre:** * **Reputation:** A popular choice for both pools and hot tubs. They have a good retail presence and offer installation services. * **Services:** Above-ground pools, hot tubs, pool chemicals, accessories, and some installation services. While they might focus more on above-ground and hot tubs, they can often guide you for inground options or related services. * **Strengths:** Good retail location, wide selection of products. **Tips for Choosing the Best Contractor for You:** To ensure you pick the right contractor, consider these factors: 1. **Check Their Portfolio and Experience:** * Look at examples of their previous work. Do they have experience with the type of pool you want (e.g., vinyl liner, fiberglass, concrete)? * How long have they been in business? Longevity often indicates reliability. 2. **Read Reviews and Testimonials:** * Check Google Reviews, their website testimonials, and social media. Look for consistent themes in positive and negative feedback. * Ask for references from previous clients you can contact directly. 3. **Get Multiple Quotes:** * Contact at least 2-3 contractors to get detailed estimates. This allows you to compare pricing, scope of work, materials, and timelines. * Be wary of quotes that are significantly lower than others – it could indicate cut corners or hidden costs. 4. **Verify Licenses and Insurance:** * Ensure they are properly licensed and insured (liability insurance and WSIB for their employees). This protects you in case of accidents or damage during the project. 5. **Understand the Contract:** * A detailed contract should outline everything: project scope, materials, timeline, payment schedule, warranty information, and what happens if there are delays or changes. * Don't pay the full amount upfront. A reasonable deposit is usually 10-30%. 6. **Communication and Customer Service:** * How responsive are they to your inquiries? Do they listen to your ideas and concerns? Good communication is crucial for a smooth project. 7. **Warranty:** * Inquire about warranties on their workmanship and the products/equipment they install (e.g., pump, filter, liner). 8. **After-Sales Service:** * Do they offer pool opening/closing services, maintenance, or repairs after the installation is complete? This can be very convenient. **How to Start Your Search:** 1. **Visit their Showrooms:** If they have a physical location, go visit. This gives you a feel for their professionalism and the products they offer. 2. **Call for Consultations:** Schedule consultations to discuss your vision, budget, and property. A good contractor will ask detailed questions and offer solutions. 3. **Ask Specific Questions:** Don't be afraid to ask about their process, typical project duration, excavation methods, and how they handle unforeseen issues. By following these steps, you'll be well-equipped to choose the best swimming pool contractor in Thunder Bay for your specific project!

PerplexityNot Visible
0/ 100

Response:

While I can't provide real-time recommendations or specific rankings, I can suggest ways to find the best swimming pool contractors in Thunder Bay, Ontario: 1. **Online Reviews**: Check platforms like Google, Yelp, or HomeStars for customer reviews and ratings of contractors in your area. 2. **Local Directories**: Use local business directories or Yellow Pages to find pool contractors and read their customer feedback. 3. **Social Media**: Look at community groups on platforms like Facebook where locals often recommend services and share their experiences. 4. **Home Improvement Stores**: Ask for recommendations from employees at local home improvement or landscaping stores; they often have contacts with reliable contractors. 5. **Word of Mouth**: Ask friends, family, or neighbors who have recently had pools installed or renovated for their recommendations. 6. **Get Quotes**: Contact a few contractors to get quotes and discuss your project. This also gives you a chance to assess their customer service. 7. **Licensing and Insurance**: Ensure that any contractor you consider is properly licensed, insured, and has a good track record in the community. By using these methods, you should be able to find a reputable swimming pool contractor in Thunder Bay.

Recommendations to Improve AI Visibility

  • Continue building brand authority through quality content and citations
  • Optimize for featured snippets and knowledge panels
  • Engage with industry publications and thought leadership opportunities

Category Analysis

Score Overview
Visual comparison across all categories
Site Structure & ArchitectureURL StructureContent AnalysisOn-Page SEO ElementsTechnical SEOAI Overviews & Generative SearchLocal SEO & Maps PresenceOff-Page AuthorityBrand & Entity StrengthUser Experience & Engagement0255075100
Category Scores
Performance breakdown by category
0255075100Site Structure& Arc...URLStructureContent AnalysisOn-Page SEOElementsTechnical SEOAI Overviews& Gener...Local SEO &Maps Pre...Off-PageAuthorityBrand & EntityStren...UserExperience &En...

Detailed Analysis

Site Structure & Architecture
65/100
✓ Strengths
  • • Clear, concise main navigation menu (Home, Services, Gallery, Contact).
  • • Logical grouping of services under a 'Services' dropdown.
  • • Relatively flat site structure, making it easy for crawlers to access most pages.
⚠ Issues Found (3)
  • • Shallow content hierarchy for services - Currently: Service pages like 'Residential Construction' (https://www.tmconstructionthunderbay.com/residential-construction/) have minimal sub-pages or detailed breakdowns of specific offerings. Opportunity: This limits the ability to target niche keywords and provide in-depth information, hindering organic visibility for specific services.
  • • Lack of a dedicated 'Projects' or 'Portfolio' section in main navigation - Currently: While there's a 'Gallery' page, it's not prominently featured as a 'Projects' section with case studies. Opportunity: This misses a crucial opportunity to showcase work, build trust, and provide rich, keyword-rich content about past projects, which is vital for a construction business. Impact: Lower user engagement, reduced trust, and missed SEO opportunities for project-specific keywords.
  • • Inconsistent internal linking strategy - Currently: Internal links appear somewhat ad-hoc, not consistently guiding users or search engines through related content. Opportunity: This can lead to orphaned pages, diluted link equity, and a less intuitive user journey. Impact: Reduced crawl efficiency, lower rankings for important pages, and higher bounce rates.
URL Structure
78/100
✓ Strengths
  • • Uses descriptive, human-readable URLs (e.g., /residential-construction/).
  • • Consistent use of hyphens for word separation.
  • • URLs are generally clean and free of unnecessary parameters.
⚠ Issues Found (2)
  • • Slightly verbose URLs for some pages - Currently: URLs like https://www.tmconstructionthunderbay.com/residential-commercial-construction-renovations-thunder-bay/ are long. Opportunity: While descriptive, they could be more concise for better readability and slightly improved SEO. Impact: Minor impact on user memorability and potential for slight keyword dilution.
  • • Lack of keyword optimization in some URLs - Currently: Some service URLs are generic, e.g., 'services'. Opportunity: While the main service pages use keywords, individual service pages could further optimize their URLs. Impact: Missed opportunities to reinforce target keywords within the URL structure.
Content Analysis
55/100
✓ Strengths
  • • Clear and professional language used throughout the existing content.
  • • Focus on core services is evident.
  • • Contact information is readily available on most pages.
⚠ Issues Found (4)
  • • Thin content on key service pages - Currently: Service pages such as 'Residential Construction' (https://www.tmconstructionthunderbay.com/residential-construction/) and 'Commercial Construction' (https://www.tmconstructionthunderbay.com/commercial-construction/) have very limited text content (less than 200 words). Opportunity: This prevents these pages from ranking for a wide range of relevant keywords and fails to establish authority or answer user questions. Impact: Poor organic rankings, low user engagement, and failure to convert visitors.
  • • Lack of blog or resource section - Currently: The site lacks a blog or 'Resources' section. Opportunity: This misses a significant opportunity to create valuable, long-form content that attracts organic traffic, establishes expertise, and answers common customer questions. Impact: Limited long-tail keyword visibility, reduced E-E-A-T signals, and fewer opportunities for internal linking and backlink acquisition.
  • • Limited use of local-specific keywords and phrases - Currently: While 'Thunder Bay' is mentioned, content doesn't consistently integrate local-specific keywords. Opportunity: This limits the site's ability to rank for highly valuable 'near me' or 'in Thunder Bay' searches. Impact: Reduced local organic visibility and missed opportunities to capture local leads.
  • • Generic calls to action (CTAs) - Currently: CTAs are often generic ('Contact Us Today'). Opportunity: More specific and benefit-driven CTAs can significantly improve conversion rates. Impact: Lower conversion rates and less effective lead generation.
On-Page SEO Elements
60/100
✓ Strengths
  • • Presence of basic JSON-LD schema markup (Organization, WebPage).
  • • Clear contact information visible in the header and footer.
  • • Use of relevant images on service and gallery pages.
⚠ Issues Found (4)
  • • Generic and unoptimized title tags and meta descriptions - Currently: Many pages have title tags like 'Home - Taylor Made Construction' or 'Services - Taylor Made Construction'. Meta descriptions are often default WordPress snippets or missing. Opportunity: This severely limits organic click-through rates (CTR) and search engine understanding of page content. Impact: Lower rankings, reduced organic traffic, and poor user experience in SERPs.
  • • Inconsistent and non-hierarchical heading structure - Currently: Headings (H1, H2, H3) are not always used logically to break down content and signal importance. For instance, some pages use multiple H1s or skip heading levels. Opportunity: This can confuse search engine crawlers and make content harder for users to scan. Impact: Reduced content readability, lower SEO value, and potential for misinterpretation by search engines.
  • • Missing or generic image alt text - Currently: Many images lack descriptive alt text or have generic alt text (e.g., 'image'). Opportunity: This hinders accessibility for visually impaired users and prevents search engines from understanding image content, missing out on image search traffic. Impact: Reduced accessibility, missed SEO opportunities, and lower image search rankings.
  • • Underutilized schema markup - Currently: Basic schema (Organization, WebPage) is present, but more specific schema types for a construction business are not fully utilized. Opportunity: This limits the site's ability to appear in rich results and provide structured data to search engines. Impact: Missed opportunities for enhanced SERP visibility and lower CTR.
Technical SEO
50/100
✓ Strengths
  • • HTTPS is implemented across the entire site.
  • • robots.txt file is present and allows necessary crawling.
  • • XML sitemap is present and accessible to search engines.
⚠ Issues Found (4)
  • • Poor Core Web Vitals performance (LCP, CLS) - Currently: PageSpeed Insights indicates poor performance for Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) on both mobile and desktop. Opportunity: This negatively impacts user experience and search rankings, especially with INP becoming a core metric. Impact: Lower search rankings, higher bounce rates, and poor user satisfaction.
  • • Slow Interaction to Next Paint (INP) - Currently: While not explicitly tested, poor overall page speed often correlates with high INP, indicating a slow response to user interactions. Opportunity: This can lead to a frustrating user experience, especially on mobile. Impact: Negative impact on user experience, potential for lower rankings as INP becomes a Core Web Vital.
  • • Image file sizes are not optimized - Currently: Many images are large JPGs or PNGs, contributing significantly to page load times. Opportunity: This directly impacts Core Web Vitals, especially LCP. Impact: Slower page loads, higher bounce rates, and lower SEO performance.
  • • Sitemap index instead of single sitemap.xml - Currently: The site uses 'sitemap_index.xml' with one sitemap inside. While functional, it's an unnecessary layer for a small site. Opportunity: A single 'sitemap.xml' is simpler for smaller sites. Impact: Minor, but adds a slight layer of complexity for crawlers.
AI Overviews & Generative Search
45/100
✓ Strengths
  • • Clear 'About Us' page provides some foundational E-E-A-T signals.
  • • Contact information is prominent, indicating transparency.
  • • The site's professional design contributes to perceived trustworthiness.
⚠ Issues Found (3)
  • • Lack of content structured for direct answers and summaries - Currently: Content on service pages is thin and not structured with clear, concise answers to common questions. Opportunity: AI Overviews often pull direct answers (50-70 words) or summaries from well-structured content. Impact: Low probability of appearing in AI Overviews, missing a key visibility channel.
  • • Limited long-tail keyword optimization for conversational queries - Currently: Content focuses on broader keywords, not the more conversational, question-based queries AI models often answer. Opportunity: Generative AI often responds to longer, more natural language queries. Impact: Reduced visibility for complex or specific user queries in AI Overviews.
  • • Insufficient E-E-A-T signals within content - Currently: While the 'About Us' page exists, specific details about the team's expertise, experience, authority, and trustworthiness are limited. Opportunity: AI models prioritize content from credible sources. Impact: Lower likelihood of content being cited or summarized by AI Overviews due to perceived lack of authority.
Local SEO & Maps Presence
58/100
✓ Strengths
  • • Google Business Profile is claimed and verified.
  • • NAP information is clearly displayed on the website.
  • • Website mentions 'Thunder Bay' prominently, indicating local relevance.
⚠ Issues Found (4)
  • • Google Business Profile (GBP) is not fully optimized or actively managed - Currently: The GBP (https://maps.google.com/?cid=16189933210095686248) shows basic information but lacks recent posts, Q&A engagement, and detailed service descriptions. Opportunity: A fully optimized GBP is critical for local pack rankings and direct customer engagement. Impact: Reduced visibility in local search results, fewer direct calls/website visits from GBP, and missed opportunities to engage with potential clients.
  • • Inconsistent NAP (Name, Address, Phone) information across the web - Currently: While the website has consistent NAP, external citations might not. Opportunity: Inconsistent NAP confuses search engines and can negatively impact local rankings. Impact: Lower local search rankings and reduced trust signals.
  • • Limited local content on the website - Currently: The website doesn't have dedicated pages or extensive content discussing specific Thunder Bay neighborhoods or local construction regulations. Opportunity: This limits the site's ability to rank for hyper-local searches. Impact: Reduced visibility for highly localized queries and missed opportunities to demonstrate local expertise.
  • • Lack of review generation strategy - Currently: The GBP has 10 reviews, which is a good start, but a proactive strategy is missing. Opportunity: More reviews, especially recent ones, significantly boost local SEO and build trust. Impact: Slower growth in local rankings and less social proof for potential customers.
Off-Page Authority
40/100
✓ Strengths
  • • The business name 'Taylor Made Construction' is professional and memorable.
  • • The website itself is a foundational digital asset for building authority.
⚠ Issues Found (3)
  • • Low number of referring domains and backlinks - Currently: A new or small site typically has a limited backlink profile. Opportunity: A strong backlink profile from authoritative sites signals trustworthiness and relevance to search engines. Impact: Lower domain authority, poorer organic rankings, and reduced discoverability.
  • • Lack of brand mentions and local press - Currently: There's no evident strategy for acquiring brand mentions or local media coverage. Opportunity: Brand mentions (even unlinked) and local press contribute to brand visibility and authority. Impact: Limited brand awareness and missed opportunities for indirect SEO benefits.
  • • Absence of social media presence or engagement - Currently: No clear links to social media profiles are present on the website, and likely limited social activity. Opportunity: Active social media profiles can drive traffic, build brand awareness, and indirectly support SEO by increasing brand mentions and discoverability. Impact: Reduced brand reach, missed engagement opportunities, and slower brand growth.
Brand & Entity Strength
50/100
✓ Strengths
  • • Professional company name 'Taylor Made Construction' suggests quality.
  • • Clear and consistent logo design.
  • • Existence of a dedicated 'About Us' page.
⚠ Issues Found (3)
  • • Limited brand presence beyond the website and GBP - Currently: The brand 'Taylor Made Construction' is primarily recognized through its website and Google Business Profile. Opportunity: A strong brand entity is recognized by search engines across multiple platforms, leading to better Knowledge Graph integration and higher trust. Impact: Lower brand search volume, reduced trust signals, and less prominent display in SERPs.
  • • Absence of a dedicated 'About Us' page with strong E-E-A-T signals for the team - Currently: The 'About Us' page is concise but lacks detailed information about the team's expertise, experience, and credentials. Opportunity: Highlighting the people behind the business builds trust and strengthens the brand entity, especially for service-based businesses. Impact: Reduced trust from both users and search engines, hindering brand recognition and authority.
  • • Limited brand storytelling or unique value proposition communication - Currently: The website clearly states services but doesn't deeply convey a unique brand story or specific differentiators beyond quality work. Opportunity: A compelling brand story helps differentiate the business from competitors and resonates more deeply with potential clients. Impact: Difficulty standing out in a competitive market, lower brand recall, and less emotional connection with the audience.
User Experience & Engagement
70/100
✓ Strengths
  • • Clean and modern website design.
  • • Mobile-friendly layout (responsive design).
  • • Easy-to-find contact information (phone number in header, contact form).
  • • Professional imagery in the gallery.
⚠ Issues Found (3)
  • • Slow page load speeds impacting user experience - Currently: As noted in Technical SEO, slow loading times are a significant issue. Opportunity: Users expect fast-loading websites, especially on mobile. Impact: High bounce rates, user frustration, and negative perception of professionalism.
  • • Lack of prominent trust signals (testimonials, certifications) - Currently: Testimonials are present on the homepage, but could be more integrated and visible across service pages. Certifications are not prominently displayed. Opportunity: Trust signals are crucial for converting visitors, especially in high-investment industries like construction. Impact: Lower conversion rates and reduced confidence from potential clients.
  • • Limited visual hierarchy in content presentation - Currently: Content on service pages is often presented as a block of text without sufficient use of subheadings, bullet points, or bolding. Opportunity: Clear visual hierarchy makes content easier to scan and digest, improving user engagement. Impact: Users may quickly leave pages if content appears overwhelming or difficult to read.
Technical SEO Analysis

Automated technical checks and uploaded documentation

robots.txt Analysis

robots.txt File Found ✓

View robots.txt

AI Crawlers Allowed

Not blocking AI agents - good for AI search visibility

Sitemap Analysis

Sitemap Found ✓

View sitemap.xml

Issues Detected:

  • • Using sitemap_index.xml instead of sitemap.xml
  • • Found 1 sitemap(s) in index
Prioritized Action Plan
Recommendations organized by implementation timeline
1

Critical Fixes

0-30 days

Generic and unoptimized title tags and meta descriptions

Impact: Currently: Many pages have default or generic title tags and meta descriptions. Opportunity: This severely limits organic click-through rates (CTR) and search engine understanding of page content. Impact: Lower rankings, reduced organic traffic, and poor user experience in SERPs.

Recommendation: 1. Conduct keyword research for each key page (homepage, service pages). 2. Craft unique, compelling title tags (under 60 characters) for each page, including primary keywords and brand name. 3. Write engaging meta descriptions (under 160 characters) that summarize content, include keywords, and encourage clicks. 4. Implement using WordPress SEO plugin (Yoast/RankMath).

on_page_seoquick win

Thin content on key service pages

Impact: Currently: Service pages (e.g., Residential Construction) have very limited text content. Opportunity: This prevents these pages from ranking for a wide range of relevant keywords and fails to establish authority. Impact: Poor organic rankings, low user engagement, and failure to convert visitors.

Recommendation: 1. Expand content on all service pages (e.g., https://www.tmconstructionthunderbay.com/residential-construction/, https://www.tmconstructionthunderbay.com/commercial-construction/) to at least 500-800 words. 2. Include details about the process, materials, benefits, and specific examples of work in Thunder Bay. 3. Integrate local keywords naturally.

content_analysismoderate

Poor Core Web Vitals performance (LCP, CLS)

Impact: Currently: PageSpeed Insights indicates poor performance for Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS). Opportunity: This negatively impacts user experience and search rankings. Impact: Lower search rankings, higher bounce rates, and poor user satisfaction.

Recommendation: 1. Optimize all existing images: compress, resize, and convert to WebP format. 2. Implement lazy loading for all images and videos below the fold. 3. Prioritize visible content by deferring non-critical CSS/JavaScript. 4. Address CLS by explicitly defining image/video dimensions.

technical_seosubstantial

Google Business Profile (GBP) is not fully optimized or actively managed

Impact: Currently: The GBP lacks recent posts, Q&A engagement, and detailed service descriptions. Opportunity: A fully optimized GBP is critical for local pack rankings. Impact: Reduced visibility in local search results, fewer direct calls/website visits from GBP.

Recommendation: 1. Add 5-10 recent high-quality photos of completed projects to GBP. 2. Create 2-3 GBP posts per week promoting services, offers, or project updates. 3. Populate the Q&A section with common questions and answers. 4. Ensure all service categories are accurately listed and detailed.

local_seoquick win

Absence of social media presence or engagement

Impact: Currently: No clear links to social media profiles are present, and likely limited social activity. Opportunity: Active social media profiles can drive traffic, build brand awareness, and indirectly support SEO. Impact: Reduced brand reach, missed engagement opportunities, and slower brand growth.

Recommendation: 1. Create and optimize profiles on Facebook, Instagram, and LinkedIn for Taylor Made Construction. 2. Add links to these profiles in the website's header/footer. 3. Begin posting project updates, team photos, and industry news at least 3 times a week.

off_page_authoritymoderate

Missing or generic image alt text

Impact: Currently: Many images lack descriptive alt text. Opportunity: This hinders accessibility and prevents search engines from understanding image content. Impact: Reduced accessibility, missed SEO opportunities, and lower image search rankings.

Recommendation: 1. Review all images across the site, especially in the gallery (https://www.tmconstructionthunderbay.com/gallery/). 2. Add descriptive, keyword-rich alt text to every image (e.g., 'Custom kitchen renovation Thunder Bay', 'Commercial office build Ontario').

on_page_seoquick win
2

High Priority

30-90 days

Shallow content hierarchy for services

Impact: Currently: Service pages have minimal sub-pages or detailed breakdowns of specific offerings. Opportunity: This limits the ability to target niche keywords and provide in-depth information. Impact: Hinder organic visibility for specific services.

Recommendation: 1. Expand main service pages into dedicated sub-service pages (e.g., 'Residential Construction' -> 'Custom Home Builds Thunder Bay', 'Home Renovations Thunder Bay'). 2. Create a clear, logical hierarchy with internal links from parent to child pages. 3. Update the main navigation to reflect the new sub-categories.

site_structuremoderate

Inconsistent and non-hierarchical heading structure

Impact: Currently: Headings (H1, H2, H3) are not always used logically. Opportunity: This can confuse search engine crawlers and make content harder for users to scan. Impact: Reduced content readability, lower SEO value, and potential for misinterpretation by search engines.

Recommendation: 1. Ensure each page has one unique H1 tag that includes the primary keyword. 2. Use H2s for main sections and H3s for sub-sections, following a logical hierarchy. 3. Integrate keywords naturally into headings for improved readability and SEO.

on_page_seoquick win

Lack of content structured for direct answers and summaries

Impact: Currently: Content is thin and not structured with clear, concise answers to common questions. Opportunity: AI Overviews often pull direct answers (50-70 words) or summaries from well-structured content. Impact: Low probability of appearing in AI Overviews, missing a key visibility channel.

Recommendation: 1. For each service, identify 3-5 common questions (e.g., 'What is the cost of a kitchen renovation in Thunder Bay?'). 2. Create dedicated FAQ sections or clearly answer these questions within the content, using concise paragraphs (50-70 words). 3. Implement FAQPage schema markup.

ai_overviewsmoderate

Inconsistent NAP (Name, Address, Phone) information across the web

Impact: Currently: External citations might have inconsistent NAP. Opportunity: Inconsistent NAP confuses search engines and can negatively impact local rankings. Impact: Lower local search rankings and reduced trust signals.

Recommendation: 1. Conduct a comprehensive NAP audit across major directories (Yelp, Yellow Pages, BBB, industry-specific sites) and local Thunder Bay listings. 2. Correct any discrepancies to ensure exact consistency (e.g., 'Taylor Made Construction' vs. 'TaylorMade Construction'). 3. Use tools like BrightLocal or Moz Local for ongoing management.

local_seomoderate

Absence of a dedicated 'About Us' page with strong E-E-A-T signals for the team

Impact: Currently: The 'About Us' page is concise but lacks detailed information about the team's expertise. Opportunity: Highlighting the people behind the business builds trust and strengthens the brand entity. Impact: Reduced trust from both users and search engines, hindering brand recognition and authority.

Recommendation: 1. Expand the 'About Us' page (https://www.tmconstructionthunderbay.com/about-us/) to include individual bios for key team members, highlighting their experience, qualifications, and certifications. 2. Add professional photos of the team. 3. Link to any professional certifications or industry affiliations.

brand_entity_strengthmoderate

Limited visual hierarchy in content presentation

Impact: Currently: Content on service pages is often presented as a block of text. Opportunity: Clear visual hierarchy makes content easier to scan and digest. Impact: Users may quickly leave pages if content appears overwhelming or difficult to read.

Recommendation: 1. Break up large blocks of text using subheadings (H2, H3). 2. Utilize bullet points and numbered lists to present information concisely. 3. Use bolding to highlight key phrases and benefits. 4. Incorporate more relevant images within content sections to improve readability.

user_experiencequick win
3

Strategic Improvements

90-180 days

Lack of blog or resource section

Impact: Currently: The site lacks a blog or 'Resources' section. Opportunity: This misses a significant opportunity to create valuable, long-form content that attracts organic traffic and establishes expertise. Impact: Limited long-tail keyword visibility, reduced E-E-A-T signals, and fewer opportunities for internal linking and backlink acquisition.

Recommendation: 1. Create a dedicated 'Blog' or 'Insights' section on the website. 2. Develop a content calendar focusing on topics relevant to construction in Thunder Bay (e.g., 'Cost of a Home Renovation in Thunder Bay', 'Choosing a Commercial Contractor'). 3. Aim for 1-2 new articles per month, each 800-1500 words.

content_analysissubstantial

Low number of referring domains and backlinks

Impact: Currently: The site has a limited backlink profile. Opportunity: A strong backlink profile from authoritative sites signals trustworthiness and relevance. Impact: Lower domain authority, poorer organic rankings, and reduced discoverability.

Recommendation: 1. Develop a targeted link-building strategy. 2. Identify local businesses, suppliers, and industry associations in Thunder Bay for potential partnerships or directory listings. 3. Create high-quality, shareable content (e.g., local construction guides, project case studies) that can naturally attract links.

off_page_authoritysubstantial

Insufficient E-E-A-T signals within content

Impact: Currently: Specific details about the team's expertise, experience, authority, and trustworthiness are limited. Opportunity: AI models prioritize content from credible sources. Impact: Lower likelihood of content being cited or summarized by AI Overviews due to perceived lack of authority.

Recommendation: 1. Expand the 'About Us' page to include detailed bios of key personnel, their experience, certifications, and awards. 2. Add client testimonials and case studies (in a 'Projects' section) to demonstrate trustworthiness and experience. 3. Consider adding a 'Certifications' or 'Awards' page.

ai_overviewsmoderate

Lack of a dedicated 'Projects' or 'Portfolio' section in main navigation

Impact: Currently: While there's a 'Gallery' page, it's not prominently featured as a 'Projects' section with case studies. Opportunity: This misses a crucial opportunity to showcase work and provide rich, keyword-rich content. Impact: Lower user engagement, reduced trust, and missed SEO opportunities for project-specific keywords.

Recommendation: 1. Rename 'Gallery' to 'Projects' or 'Portfolio' and elevate its prominence in the main navigation. 2. For each project, create a dedicated page with detailed descriptions, before/after photos, client testimonials, and keywords related to the project type and location. 3. Link these project pages from relevant service pages.

site_structuremoderate
Implementation Time Estimate
Conservative estimate of labor hours required to address all findings

Total Estimated Hours

Conservative range to address all 16 findings

62.5-146hours

Breakdown by Phase

Phase 1: Critical Fixes6 items
19.5-46 hrs
Phase 2: High Priority6 items
13-36 hrs
Phase 3: Strategic4 items
30-64 hrs

This report was generated using AI-powered analysis.

For questions or to request a new audit, contact the agency that shared this report with you.